Perfect marketing for graphic designers
When you establish out and think to promote myself as a freelance graphic designer, it is not always easy to find customers and build up a network of reliable and regular customers.
Where to start? Who to contact? This article will give you some tips on ways to market yourself as a graphic designer to organize your personal communication to find clients and become a successful graphic designer.
Cold calling businesses via the telephone and the mail requires a little investment in terms of time, but it can bring you some direct customers.
First, start by doing your research and list the companies or organizations to which you could offer your services, depending on your chosen field and your geographic sector (proximity allows you to meet people afterwards, which helps to trust).
Platforms and forums
Turn to specialized sites offering advertisements posted by companies or individuals looking for a service provider.
It will therefore be important for you to ensure a presence on several of these platforms to check from time to time if certain projects can be completed in your hands.
Be credible on these platforms! How to take care of your profile?
Your logo, the site, the well-stocked portfolio are all details that will make customers want to collaborate with you. Because the disadvantage of these platforms is competition, so you have to be as credible as possible.
The platforms do not work on their own, you must involve yourself a minimum (a few minutes a day but regularly) on these tools to get your first returns on investment.
Start a blog
Generally, with a blog, you can start very strong and not long. It ends up becoming obsolete. This is why I recommend guest blogging if you aim to create only a few articles per month. You will have immediate visibility.
Have a proactive presence on social networks
Regularly writing quality content on your blog will not be enough to make you known. There is clearly a notion of immediacy in the functioning of social networks, it is up to you to feed your pages regularly to prevent them from falling into oblivion.
Take care of your portfolio
It is important that Internet users who visit your site immediately see your know-how. Otherwise, all the previous acquisition strategies will have been for nothing!
Offer your potential clients a portfolio worthy of your creativity and professionalism. In addition to presenting your most beautiful achievements, it must humanize you.
Word of mouth
At the beginning of your business, the word-of-mouth is particularly important to marketing for graphic designers because it is at this time that you build your network.
Approach the people in your immediate entourage, family and friends and do not miss any opportunity to slip that you are a graphic designer.