The Essential pros of participation in exhibition for interior designers
Specialized exhibitions are a chance for the designer to learn about new trends, to establish contacts with suppliers of goods.
That is, replenish their professional contacts. But rarely does anyone view exhibitions from the other side: as a way to make themselves known to the general public. There are several pros of participation in exhibition for interior designers.
So, let’s talk about free and shareware opportunities to participate in exhibitions.
What events to participate in?
Of course, even the largest companies cannot participate in all exhibitions at once. There are many events, the cost of participation is high. Focus on the importance to attend exhibitions in the interior design business.
What events are important for you personally – you decide.
Targeted (your potential customers visit them).
Related (related markets, partner events, interesting events in terms of future development)
Image (those that are the flagships of the industry where the main purpose of participation in them is participation itself; as well as events where you can position yourself from a professional point of view, for example, as a speaker).
Shopping (mainly fairs, sales, festivals – those where it is possible to sell interior items, for example, at retail, to any visitor).
Social (they participate in them within the framework of the company’s policy on social responsibility and charity).
Most often, as an exhibitor or an event sponsor, you get a separate stand.
In this case, all several thousand visitors have the opportunity to visit your exposition, take your promotional materials, chat with you directly, evaluate the presentation of goods and services, order them immediately, on the spot.
Find free exhibit opportunities
Stand or placement in the catalog in exchange for a post
Any organizer is interested in making the participants happy with the event. And they will be satisfied with the target audience (many targeted visitors and the opportunity to interact with them).
If your blog is read by thousands of people, if you have tens of thousands of followers on Instagram, feel free to act like a traditional media would.
Become a speaker or moderator
Congresses, conferences and forums are usually held as part of or in parallel with an industry or thematic exhibition.
It is most effective to immediately send the topic of the proposed speech and the theses that reveal it. A positive decision depends on how interesting they will be formulated moreover you will get to know that how to promote yourself on in exhibition.
Offer to arrange the passage areas
Since you are a designer, offer the services of designing empty spaces with your own materials and forces. Give examples, direct the concept. Say that you plan to do this as part of a barter.
Become a stand designer for an exhibitor
The exhibition should be beautiful. Therefore, the poor bare stands that are distributed among barter partners often spoil the entire ex habitation in a global sense.
Offer event design services to partners of the event, show a portfolio with examples of similar work.